There Is No Silver Bullet in Finding Product-Market Fit

Explore the emotional rollercoaster of product-market fit discovery through the experiences of Leanplum and CleverTap in this 39-minute conference talk from ISTA. Learn about initial ideation, validation processes, competitor analysis, and pivoting strategies as shared by industry leaders Momchil Kyurkchiev, Ivailo Ivanov, and Anand Jain. Gain insights into the challenges of finding and maintaining product-market fit, including mini pivots, platform development, and reigniting growth. Discover the counter-intuitive journey that led to Leanplum's successful acquisition by CleverTap and uncover valuable lessons for entrepreneurs and product managers seeking to navigate the complex landscape of product development and market alignment.

Introduction
Meet the speakers
Finding an idea
Validate the idea
Find a competitor
Mini pivot
Focus problem
Job of the platform
How did we figure it out
Making a turn
Reignited growth
How to find productmarket fit
The Couch