The True Cost of Digital

Explore the complexities of digital advertising and publishing in this insightful Web Summit conference talk featuring Mike McCue of Flipboard and Tony Gallagher of The Sun. Delve into topics such as the national newspaper market, publishers' presence on Flipboard, and the intricacies of content recommendation engines. Gain valuable perspectives on cross-pollination in the digital space, publishers' understanding of digital platforms, and the functionality of content labels. Examine the reasons behind publishers' continued engagement with digital platforms despite challenges. Learn about the true cost of digital media and its impact on the publishing industry in this thought-provoking 23-minute discussion moderated by Martin Swant of Adweek.

Intro
Question
Digital Advertising
National Newspaper Market
Publishers on Flipboard
Crosspollination
Publishers dont understand
How labels work
Content recommendation engines
Why not boycott the platforms