The Streaming Era of Music - Monetization Strategies for Independent Artists

Explore the evolving landscape of music monetization in this TEDx talk by Indian music director duo Rohan Gokhale and Rohan Pradhan. Discover innovative strategies for content creators and independent artists to generate revenue and maintain ownership of their work in the streaming era. Learn how musicians can leverage digital platforms to maximize their earnings and creative control, bypassing traditional industry gatekeepers. Gain insights into the changing dynamics of the music industry and the opportunities presented by streaming services for artists to reach global audiences directly. This 18-minute presentation offers valuable knowledge for aspiring musicians, industry professionals, and anyone interested in the intersection of technology and music business.

The Streaming Era of Music | Rohan Gokhale & Rohan Pradhan | TEDxSIU Lavale