The Rules of the Game - What App Developers Can Learn from Games

Discover key strategies for app engagement and monetization in this Google I/O 2016 conference talk. Explore the drivers behind successful games and learn how to apply these insights to app development. Examine case studies from apps that have effectively refined their onboarding and conversion tactics using game developer concepts. Gain valuable knowledge on topics such as retention analysis using Firebase Analytics, funnel reporting, and the importance of effective onboarding flows. Learn from real-world examples, including OkCupid's redesign, Space Ape's dynamic targeted offers, and TomTom's transition from premium to freemium models. Understand how to leverage tools like Remote Config for targeted user experiences and improve your app's performance using game-inspired techniques.

Intro
Making money on apps is harder than games
Retention is king
Retention in Firebase Analytics
Beyond the tutorial
Funnel report in Firebase Analytics
OkCupid taking it step-by-step
OkCupid before the redesign
OkCupid after the redesign
New onboarding flow
Retention improved
Another way to look at it
Space Ape predicts the future
Space Ape dynamic targeted offers
Target with Remote Config
Wish selects offers based on user engagement
Two Dots case study
TomTom going from premium to freemium... the right way