The Psychology of UX

Explore the fascinating intersection of psychology and user experience design in this 48-minute conference talk from GOTO Copenhagen 2022. Delve into the world of digital decision-making, cognitive biases, and the power of environmental interventions to influence choices. Learn how the average person makes 35,000 decisions daily and discover techniques to predict and shape these decisions through UX design. Examine concepts like digital personalization, predictable irrationality, and the impact of defaults on user behavior. Investigate the role of stereotyping in decision-making and explore innovative technologies like "anticipatory" shipping and smart mirrors. Gain insights into creating seamless digital experiences and consider the ethical implications of persuasive design. Conclude with a reflection on digital well-being and the importance of mindful technology use.

Intro
Derren Brown: The Push
35,000 decisions
3 things in 1 minute
Psychology
Digital personalization
Dan Ariely: Predictable Irrational
Digital defaults
Psychology
Stereotyping
The power of UX design
"Anticipatory" shipping
Seamless experience
Smart mirror
60 seconds
timewellspent.io
Outro