The Psychology of Social Engineering

Explore the intricacies of social engineering in this engaging 53-minute conference talk. Delve into the psychology behind human hacking, going beyond the stereotypical Nigerian prince scam. Discover serious mind hacks, scams, and various forms of social engineering techniques. Learn how social engineering is constantly present in everyday life, from advertising to pricing models. Examine real-world examples from brands like Dolce Gabbana, Old Spice, and Calvin Klein to understand the subtle manipulation tactics used. Gain insights into data security threats such as spear phishing, SMSing, and bypassing techniques. Uncover the power of stereotypes and anchoring in influencing human behavior. By the end of this talk, acquire knowledge of underhanded techniques that can be applied in professional settings to achieve desired outcomes.

What is Social Engineering
Hacking the Human OS
Introduction
Social Engineering is constantly in plain sight
Advertising Social Engineering
Dolce Gabbana
Bruce
Brut
Escape Dance
Old Spice
Calvin Klein
Kia
The Great Outdoors
Men magazines
Womens health
Anchoring
Pricing Models
The New York Times
Fishing
Spear Phishing
Data Security
Pixel Perfect Fishing
iCloud
SMSing
Bypassing
SMS
Phishing
Women
Social Engineering
Irish Stereotypes
Stereotypes
Getting your way