The Power of Instinct: Gut vs Data in Business Decision-Making

Explore the dynamic interplay between intuition and data-driven decision-making in this insightful 15-minute conference talk by Corinne Vigreux, co-founder of TomTom. Delve into the journey of TomTom's inception and growth as Vigreux shares valuable insights on navigating crucial business decisions. Examine the roles of conventional wisdom and intuitive wisdom in shaping company strategies. Gain a unique perspective on the power of instinct in the corporate world, and learn how to balance gut feelings with data analysis when facing pivotal choices for your organization. Conclude with practical takeaways on harnessing both instinct and information to drive business success.

Intro
How did TomTom start
Conventional wisdom
Intuitive wisdom
Action cam
Conclusion