The Power of Economic Narratives
Offered By: World Economic Forum via YouTube
Course Description
Overview
Explore the influence of economic narratives on policy-making and societal challenges in this World Economic Forum panel discussion. Delve into how stories shape economic perceptions and decision-making, featuring insights from renowned experts including Hao Jingfang, Raghuram G. Rajan, Tharman Shanmugaratnam, and Robert J. Shiller. Examine the interplay between narratives and economic models, discuss China's economic story, and consider strategies for policymakers to effectively address 21st-century issues. Investigate the concept of narrative contagions, analyze examples of impactful narratives, and contemplate ways to reduce societal divisiveness. Gain valuable perspectives on the credibility of institutions and the role of marketing in shaping economic discourse.
Syllabus
Introduction
The power of narratives
The most powerful narrative
Chinas narrative
The right narrative
Economic models
Elevator pitch
Writing about possibilities
Path dependency
Negative narratives
Narrative contagions
Policymaker advice
Examples of good narratives
Kate Ray
Haussmann
Vandals
What used to be us
Reducing divisiveness
The marketing department
Institutions credibility is shot
Taught by
World Economic Forum
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