The Persuasion Equation - How to Effectively Communicate Results to People Who Don’t Want to Listen

Discover a winning workflow for effectively communicating data-driven results to reluctant audiences in this 46-minute conference talk. Learn how to harness the power of persuasion with data, presenting insights from data science, projects, or analysis in a way that inspires action. Explore the "Persuasion Equation," a method for making your voice heard within an organization and transforming insights into tangible outcomes. Delve into key concepts such as humility, data-driven decisions, storytelling, context, narrative, and tension. Gain practical tips for improvement, including transcribing and engaging audience members. Master the art of persuasive communication and bridge the gap between insights and action in your professional endeavors.

Introduction
What is Persuasion
Humility
Data Driven Decisions
Storytelling
Context
Narrative
End in mind
Takehome points
Tension
How to Improve
Transcribing
Audience member
Take home tips
Questions