The Homogenization of the Web

Explore alternative approaches to web design and learn how to create unforgettable interactive brand experiences in this 23-minute conference talk from Awwwards. Delve into the evolution of web design, from static websites to immersive web experiences, and discover the importance of campaign websites in brand storytelling. Examine the history of creativity in web design, the impact of WebGL technology, and the current state of web development. Gain insights into successful project management, including collaboration techniques and the value of craftsmanship. Learn how to break free from homogenized web design practices and create unique, memorable online experiences that truly represent brands.

Intro
The Web
Static Websites
WebExperiences
The Role of Campaign Websites
Web Evolution
History of Creativity
What happened in 2000
WebGL
The State of Technology
Our Secrets
Project Owners
Collaboration
Craftsmanship
Results