The Growing Inequality of Trust
Offered By: The Aspen Institute via YouTube
Course Description
Overview
Explore the growing disparity in trust between the informed public and mass population in this 44-minute Aspen Institute talk. Examine the 2016 Edelman Trust Barometer's findings on trust in key institutions across 28 countries. Delve into the opportunity for businesses and CEOs to address societal issues, the inversion of influence, and leadership challenges in a divided world. Analyze statistics, the trust gap, and the "Grand Illusion" concept. Investigate the Pyramid of Influence, peer experiences, and Facebook's algorithm. Discuss trust in business, national brands, and the path forward for CEOs. Learn about successful leadership strategies and new trends. Consider the future of media, including Vice Media and mainstream outlets. Gain insights into public expectations of CEOs and effective communication in today's complex social landscape.
Syllabus
Introduction
Statistics
The Gap
The Grand Illusion
The Pyramid of Influence
Peer Experiences
Facebooks Algorithm
Trust in Business
National Brands
The Path Forward
The CEO
Bill Gates
What do people want from CEOs
Whos succeeding now
The new thing
Freebie
Conclusion
The Path for the Media
Vice Media
Mainstream Media
Mr Louder
Chris
Taught by
The Aspen Institute
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