The Future of the Creative Economy - Insights from Top YouTube Creators

Explore the rise of the creator economy in this 37-minute talk from The Aspen Institute. Join YouTube Chief Business Officer Robert Kyncl as he engages in a discussion with successful creators Cassey Ho of Blogilates and Andrew Rea of Babish Culinary Universe. Discover how the creator economy has generated hundreds of thousands of jobs for creative individuals who make a living by teaching, guiding, and entertaining audiences online. Learn about the growth of Andrew's business, the origins of his success, and the long-term prospects for content creators. Gain insights into the opportunities available for aspiring creators and YouTube's commitment to investing in and supporting this burgeoning ecosystem. Understand the impact of platforms like YouTube on various industries, including home fitness, and how they have revolutionized the way people learn and engage with content online.

Intro
Who are you
What is the creator economy
How many jobs does the creator economy create
How Andrews business has grown
How Andrews business started
Long term success
Opportunities for creators
YouTubes investment in creators
YouTubes impact on home fitness