The Four Growth Marketing Principles You Need to Create Your Unicorn

Discover the four essential growth marketing principles that can transform your startup into a potential unicorn in this 21-minute talk by Larry Kim at Web Summit. Learn from the founder of WordStream, who built a billion-dollar PPC marketing software company from scratch. Explore the challenges faced during the company's early days and how it overcame near-collapse situations. Gain insights into delusional projection, unicorn growth hacks, and strategies for identifying your own unicorn opportunity. Dive into Larry's personal entrepreneurial journey and uncover valuable lessons for achieving exponential growth in your business.

Intro
Larrys story
Delusional projection
Unicorn growth hack
How to find your unicorn