The First Secret of Great Design

Discover the fundamental secret of great design in this engaging 17-minute TED talk by Tony Fadell, the innovator behind the iPod and Nest thermostat. Explore how designers can challenge the status quo by noticing opportunities for improvement in everyday objects and experiences. Learn valuable tips for cultivating a keen eye for potential enhancements and driving meaningful change through design. Gain insights into the creative process that can be applied to various fields beyond product design, inspiring you to question "the way things are" and envision how they could be better.

The first secret of great design | Tony Fadell