The Experience-Centric Organization
Offered By: GOTO Conferences via YouTube
Course Description
Overview
Syllabus
Intro
Electric cars now and then
The experience economy
From function to emotion
Idealistic needs
Customer experience as the key competitive differentiator
Quote by Lisa Feldman Barrett
Even B2B
Desirability
Mini task
Crafting a way forward
Put purpose at the core of your strategy
1. Start with the experience
2. Be honest about ambition & position
3. Develop a terminology & use it
4. Integrate deep customer empathy
5. Find your mix
6. Focus upon the customers' experiential journey
7. Define your personality
8. Sweat the big things & the detail
9. Experience is viewed through the customers' eyes
10. Understand that this relates to the whole organization
11. We are all designers
12. Plan your organizational maturity journey
Conclusion
Outro
Taught by
GOTO Conferences
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