The Evolution of Marketing and Advertising in 2018

Explore the dynamic landscape of digital marketing and advertising in this insightful Web Summit presentation. Gain valuable insights from Michael Kassan, a renowned digital media expert, as he shares his expertise on the current state and future trends of the industry. Delve into topics such as brand perception, digital strategies, conversion improvements, and PR tactics. Learn from real-world examples, including a case study on Ryanair's approach to marketing and communication. Discover how major players like Google are shaping the future of airline business marketing. Whether you're a marketing professional or business owner, this talk offers a comprehensive overview of the evolving marketing and advertising ecosystem in 2018.

Introduction
Kenny Jacobs Ryanair
Brand Perception
Mystery Flying
What kind of things do you take over
What else do you do on the digital front
Conversion improvements
What went wrong
What we did
Communication
PR Strategy
Airline Business
Flo Leary
Ryanair
Google