The Ever-Evolving Role of the CMO
Offered By: Collision Conference via YouTube
Course Description
Overview
Explore the changing landscape of marketing leadership in this 30-minute conference talk from Collision Conference. Discover how the Chief Marketing Officer's role has expanded beyond traditional marketing responsibilities, now encompassing various aspects of digital strategy, fulfillment, and sales processes. Join industry leaders Barbara Martin Coppola (Grubhub), Lauren Crampsie (Ogilvy & Mather), Tom Klein (MailChimp), Jamie Moldafsky (Wells Fargo), and Eric Schurenberg (Inc.com) as they discuss the evolving expectations and responsibilities of modern CMOs in today's interconnected business environment.
Syllabus
The ever-evolving role of the CMO
Taught by
Collision Conference
Related Courses
Surviving Disruptive Technologies (On Demand)University of Maryland, College Park via Coursera Sustainable Product Development
Stanford University via NovoEd DQ 101: Introduction to Decision Quality
Strategic Decisions Group via NovoEd Globalization of Business Enterprise
IESE Business School via Coursera The Mobile Consumer
Marist College via Independent