The Effect of Culture on Trust in Automation - Reliability and Workload

Explore a groundbreaking study on the impact of culture on trust in automation through this 22-minute conference talk from the 24th International Conference on Intelligent User Interfaces. Delve into the first large-scale experiment comparing trust in automation across three diverse cultures: the U.S., Taiwan, and Turkey. Discover how reliability and task load affect trust in automated target detection tasks, and learn about the universal effects and cultural differences observed. Gain valuable insights into trust calibration and the design of intelligent systems for users from different cultural backgrounds. Understand the significance of this research in addressing the gaps in cross-cultural studies of trust in automation and its implications for the growing field of intelligent interacting systems.

The Effect of Culture on Trust in Automation: Reliability and Workload