The Complete Facebook Ads and Marketing Course

This course begins with the basics such as creating a profile and conversion tracking and moves toward more advanced advertising tutorials.

Learn about facebook pages, a facebook events and a facebook groups, report issues in facebook ads and make unique ads using page posts. Learn how to verify your page and change the page name, make ads targeted more to the people in USA, create brand pages for a local business and using the power editor.

 

Introduction to the course and how to get the most out of it.
Know what works to get attention on Facebook.
Share with the least resistance.
Focus on cost per action.
Learn what you can from the data.
How the 80/20 rule applies to Facebook marketing.
Welcome to Facebook marketing for beginners section.
What is a Facebook profile.
How do you make a good Facebook profile.
Most Facebook users spend their time in the newsfeed.
What is a Facebook page? How do people interact with it?.
What is a Facebook group.
What is an event on Facebook.
What is an app on Facebook.
Learn what you do as a user on Facebook.
When to use pages, groups or a profile.
Using your Facebook profile to add friends and message is easiest to start.
Make a Facebook group to build relationships.
How to create a Facebook group and start it successfully.
When is using a Facebook page helpful.
Choosing a name for best results.
How to make a great Facebook page using video.
Facebook page insights tutorial.
How to delete your Facebook page.
Facebook ads interface basics.
Page post engagement performs best for me.
Ads with videos consistently run at the lowest CPM.
How to create Instagram ads.
How to use the reporting features in Facebook ads to measure ROI.
Tracking conversions on your website is critical for measuring ROI.
Filtering options in the Facebook ads interface.
Comparing ad sets is the best way to improve performance.
Viewing your Facebook advertising results by placement.
Using Facebook ads reports to plan out the next campaign.
Introduction to the Facebook ads power editor.
Create a new campaign in the Facebook ads power editor.
How to quickly make a lot of unique ads using page posts.
Steps to take once your ads are submitted and approved.
Use the Facebook power editor to quickly copy ad sets.
What works for me to make money on Facebook.
See the $0.01 cost per like Facebook ads I am running.
Start with Facebook Groups.
Best Facebook ads for conversions, affiliate marketing/sales.
Events work best to promote a local business.
How to verify your Facebook page and change your page name.
How to setup a Facebook ads conversion tracking pixel.
Facebook page post format I use for website conversions.
Analyzing page post and website conversion campaigns.
Power editor tutorial for website conversions.
Facebook ads for video views using a page post.
Creating a Facebook advertising campaign for website clicks in the power editor.
Conversions is the objective that gets the best results.
Combine text, a link, and a simple video for best results.
Build a free Facebook group through your website.
Without proof of results, why keep running the ads?.
The Facebook ad I am using to promote my page.
Targeting settings for low cost likes.
Using Facebook page insights to see where my fans are from.
Making more USA ads targeted to friends in specific states and with interests.
Facebook ads system for getting great results simply through effort and testing.
Overview of success strategies for Facebook for local businesses and audiences.
How to get people talking about your business.
Advertising locally on Facebook is challenging.
How to do brand page posts for a local business.
Getting likes for your local business page with ads.
How to create a great Facebook page for you local business.
3 mistakes to avoid when creating your Facebook page.
Facebook video ads for low cost post engagement.
How to make USA Facebook ads post engagement ad sets for the lowest cost.
How to find the lowest cost interests/demographics in the USA.
9,000+ impressions expected for $2 per day Facebook ad budget in the USA.
$0.00 Per Post Engagement with USA Facebook Ads.
Creating multiple video post ads in one ad set.
Facebook Business Manager setup.
Facebook ads business manager introduction.
Facebook business manager reviewed.
Power Editor Overview + Conversion Post Creation.
Power Edit Fast Campaign Creation for Conversions.
Analyzing power editor campaigns for conversions.
Successful Facebook Ads Campaign Case Study with Analysis.