The Buyer-Seller Tango - Reshaping Brand Advocacy

Offered By: Web Summit via YouTube

Course Description

Overview

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Explore the evolving landscape of brand advocacy in this insightful 18-minute conference talk from Web Summit. Delve into how reviews, user-generated content, and brand champions have transformed the buyer-seller relationship. Learn about the future of brand advocacy, digital advertising strategies, trust-building techniques, and the importance of in-store experiences. Gain valuable insights on consumer choice and participate in a Q&A session to deepen your understanding of this crucial aspect of modern marketing.

Syllabus

Intro
The BuyerSeller Tango
Digital Advertising
Building Trust
Reaching Out
InStore Experience
Consumer Choice
QA

Taught by

Web Summit

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