The Business Benefits of Doing Good

Explore a data-driven approach to corporate social responsibility in this 16-minute TED Talk by social impact strategist Wendy Woods. Discover how businesses can move beyond traditional CSR to achieve "total societal impact," benefiting both their bottom line and society at large. Learn about a fresh assessment method for evaluating how all aspects of a company can positively influence various parts of society. Gain insights into adjusting business practices to not only minimize harm but actively improve social conditions. Understand why Woods believes that substantial progress on challenging global issues requires businesses to drive solutions. This talk offers valuable perspectives for executives, entrepreneurs, and anyone interested in the intersection of business and social impact.

The business benefits of doing good | Wendy Woods