The Behavioral Edge - Level Up Your Data Skills with Behavioral Science

Discover how to enhance your data skills with behavioral science in this 50-minute video presentation. Learn why behavioral science is crucial for analytics and explore different types of analytics that reveal insights about human behavior. Delve into the behavioral perspective and understand the importance of behavioral variables in data analysis. Explore how causal analytics drive effective action and gain insights into A/B testing methodologies. Elevate your data engineering and predictive analytics capabilities by understanding the drivers of human behavior, especially valuable for marketing and customer analytics professionals aiming to increase lifetime value, reduce churn, and optimize marketing communications.

Introduction
Why behavioral science matters for analytics
Different types of analytics tell us different things about behaviors
Behavioral perspective
Behavioral variables
Causal analytics drive effective action
A/B Testing
Conclusion