The Art of the Nudge - Cheap Ways to Steer User Behavior

Explore the art of influencing user behavior through subtle nudges in this 41-minute conference talk from RSA Conference. Delve into the fundamental question of how to effectively steer individuals towards desired actions. Learn to become a skilled choice architect, capable of guiding employees towards secure pathways when faced with decisions. Discover the concept of nudges, their effectiveness in altering human behavior, and how to identify problems suitable for this approach. Gain insights into architecting impactful nudges that promote secure actions. Examine real-world scenarios, understand nudge theory, and explore both positive and negative examples of nudges. Investigate methods for nudging, including the use of decoys, and learn to apply a comprehensive nudge framework. Leave equipped with practical knowledge to implement nudging techniques in your own security initiatives.

RSAConference 2019 San Francisco March 4-8 Moscone Center
Behavior Guidance/Manipulation old as time
Some simple scenarios
Defining the nudge
Nudge Theory
Examples of nudges
Example of a nudge for good
Example of an evil nudge
Decoys (Famously from The Economist)
Why should we care?
Methods for Nudging
Nudge Framework
Choose a problem to solve
Choose your method
Step 3: Architect the nudge
Review/Summary, We Made It!
Apply what you learned today
Questions/Answers/More Info