The Anti-CEO Playbook
Offered By: TED via YouTube
Course Description
Overview
Discover a revolutionary approach to business leadership in this 17-minute TED Talk. Explore how prioritizing people over profits can lead to true wealth and sustainable success. Learn from Chobani founder Hamdi Ulukaya as he challenges traditional corporate priorities and presents his vision for a new "anti-CEO playbook." Gain insights into creating a business model that values employees, community, and social responsibility alongside financial growth. Examine the potential long-term benefits of this people-centric approach and its impact on company culture, employee satisfaction, and overall business performance.
Syllabus
The anti-CEO playbook | Hamdi Ulukaya
Taught by
TED
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