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The Anti-CEO Playbook

Offered By: TED via YouTube

Tags

TED Courses Entrepreneurship Courses Leadership Courses Corporate Social Responsibility Courses Business Ethics Courses

Course Description

Overview

Discover a revolutionary approach to business leadership in this 17-minute TED Talk. Explore how prioritizing people over profits can lead to true wealth and sustainable success. Learn from Chobani founder Hamdi Ulukaya as he challenges traditional corporate priorities and presents his vision for a new "anti-CEO playbook." Gain insights into creating a business model that values employees, community, and social responsibility alongside financial growth. Examine the potential long-term benefits of this people-centric approach and its impact on company culture, employee satisfaction, and overall business performance.

Syllabus

The anti-CEO playbook | Hamdi Ulukaya


Taught by

TED

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