Tags, Triggers, and Variables in Google Tag Manager - Lesson 4

Learn the fundamental concepts of tags, triggers, and variables in Google Tag Manager in this comprehensive video tutorial. Discover how these elements interconnect and function within the platform. Create your first tag, implement custom tags, and explore the intricacies of triggers and variables. Follow along with practical demonstrations and gain a solid understanding of these essential components. By the end of this 42-minute lesson, master the basics of Google Tag Manager and enhance your digital marketing and analytics skills.

- Introduction
- The concept of tags, triggers, and variables
- Create your first tag in Google Tag Manager
- Implementing custom tags in Google Tag Manager
- Triggers in Google Tag Manager
- Variables in Google Tag Manager
- Summary
- Final words