Sustainability Isn’t New Fashion, It’s Been There, as Common Sense

Explore the importance of thoughtful design solutions, optimal material usage, sustainable production, and artisan sensitivity in the handmade fashion industry through this 16-minute TEDx talk. Discover how Hetal Shrivastav, founder and creative head of RaasLeela Textile, champions 100% hand-sewn textile products that prioritize sustainability and celebrate the individuality of each artist. Learn why Shrivastav believes that "Craft in need of help is the failure of design intervention" and gain insights into her approach to creating sustainable fashion that honors traditional craftsmanship while embracing modern design principles.

Sustainability isn’t new fashion, it’s been there, as common sense! | Hetal Shrivastav | TEDxAnantU