Strategic Communication for Sustainable Development

This course aims to provide basic formal training to budding professionals, social workers, and students in the role of strategic communication in sustainable development.

Course Goals:

1. To help the students understand the role of communication in sustainable development

2. To help students use strategic communication to solve problems of sustainable development

Introduction.
Models for Public Participation in Sustainable Development.
Role of Communication in Sustainable Development.
Sustainability Communication.
Approaches to Sustainability Communication : Strong Sustainability.
Approaches to Sustainability Communication : Integrative Approach.
Sociological Perspectives on Sustainability Communication.
Psychological Perspectives on Sustainability Communication.
Psychological Perspectives on Sustainability Communication (Contd.).
Steyn and Puth's Model for Communication Strategy.
Application of Steyn and Puth's Model to Development.
Tools of Strategic Communication for Sustainable Development.
Role of Strategic Communication for Sustainable Development.
Role of Stakeholders in Strategic Communication for Sustainable Development.
Systems Approach to Identifying Decisive Information.
Adapting CSR Communication Strategies to Sustainable Development.
Strategic Conversations.
Creating a Strategic Communication Plan.
Communication for Behavioral Impact (COMBI) for Sustainable Development.
Media and Sustainability Communication.
ICTs in Sustainable Development.
Community Informatics.
Challenges to the use of ICTs in Sustainable Development Efforts.
Wrap up and Conclusion.