The Power of Storytelling - Making Brands Come to Life

Explore the power of storytelling in brand development and innovation through this Stanford webinar featuring Prof. Jennifer Aaker and David Hornik. Discover how narratives fuel company growth, shape brand perception, and maintain relevance in today's fast-paced, interconnected world. Learn about the four types of stories, the importance of internal storytelling, and how to craft compelling personal narratives. Gain insights into sealing deals with stories, understanding your organization's wiki, and connecting with your customers' experiences. Delve into case studies like PayNearMe and address big questions about storytelling's role in business. Enhance your brand storytelling skills and drive innovation in your organization with practical tips and expert guidance.

Intro
What is a story about you
How this webinar will flow
Three parts
Story
Stories are everywhere
Four types of stories
A story that seals the deal
The wiki of your organization
The story of your customer
PayNearMe
Big Big Questions
Internal Importance of Story
QA
How can you create a compelling personal story
How to figure out your story
Why matters