Need-Finding and Empathy - Why Your Customers Can't Tell You What They Want

Discover why customers struggle to articulate their needs and learn effective need-finding techniques in this Stanford Innovation Master Series webinar. Explore the power of Design Thinking as a problem-solving approach with Stanford's expert, William Burnett. Gain insights into building empathy, generating innovative solutions, and making data actionable. Learn to identify challenges, develop viable solutions, and iterate effectively. Understand the importance of empathy in the Design Thinking process and acquire unique tools to uncover customers' true needs. Delve into topics such as the Design Thinking mindset, developing insights, empathy frameworks, and the role of failure and risk-taking in innovation. Apply these concepts to real-world examples like Google Glass and explore essential Design Thinking traits to enhance your problem-solving skills.

Intro
Design Thinking
Design Thinking Mindset
People Not the Problem
Henry Ford Quote
The Problem with Your Problem
Three Types of Thinking
The Five Basic Skills
Developing Insights
Frameworks
Empathy Framework
Conclusion
Failure and risktaking
Google Glass
Design Thinking Traits
Over Analysis