How and Why Successful Organizations Embrace Sustainability - Julia Novy-Hildesley

Discover how leading organizations integrate sustainability into their strategies and operations in this 51-minute Stanford webinar. Explore the importance of sustainability across industries, its role in creating competitive advantages, and the benefits of proactive approaches. Learn from Prof. Julia Novy-Hildesley, Executive Director of Stanford's Change Leadership for Sustainability Program, about successful sustainability practices that align with business goals and improve bottom lines. Gain insights into employee and customer expectations, industry perspectives, and the shift towards sustainable business models. Examine case studies, including Unilever's Sustainable Living Plan, and address topics such as greenwashing and sustainability implementation for small and medium-sized businesses. Understand the concept of B corporations and the industries most receptive to sustainability initiatives.

Intro
Agenda
Why
What is Sustainability
The Role of Business
Employees Expectations
Customers Expectations
Industry Perspective
Paul Polman
fiduciary duty
concrete changes
B corporations
Sustainable products
Why Businesses are Shifting Their Approach
Unilevers Sustainable Living Plan
Questions
Greenwashing
How can small and mediumsized businesses participate
Which industries are receptive to sustainability