Design Thinking - Method, Not Magic, Bill Burnnett

Explore the principles and applications of Design Thinking in this Stanford webinar led by Bill Burnnett. Discover how this methodology, originating from Stanford, is a structured process rather than a mystical concept. Learn about individual limitations in design thinking, including conceptual barriers and fear of failure, as well as cultural obstacles to its widespread adoption. Gain insights into the political aspects of implementing change, the importance of influencers, and strategies for large-scale transformation. Acquire valuable takeaways to apply Design Thinking effectively in various contexts.

Introduction.
Design Thinking Method, Not Magic.
Design Thinking started at Stanford.
Design Thinking - a Process.
Design Thinking = Method, Not Magic.
Individual Limits - Conceptual.
Individual Limits - Fear of Failure.
Individual Limits - Process Practice.
Individual Limits - Team Failure.
Cultural barriers to diffusion.
Politics 101 - Power Map.
Change requires Influencers.
Death by 1000 cuts.
Take-aways.
Large-Scale Transformation.