How to Design Addictive Games

Explore the art of designing addictive games in this Stanford University seminar featuring Chuck Clanton, a software user experience designer and former Electronic Arts Design Fellow. Delve into the concept of flow state in game design, learn why most games fail, and discover the essential elements that make games irresistible. Gain insights from Clanton's personal experiences playtesting his own work and lessons learned from industry-leading game designers. Examine various aspects of game design, including human needs, different game types, skill development, friendship dynamics, and marketing strategies. Understand the importance of simplicity, consistency, learning rate, and forward momentum in creating engaging games. Benefit from Clanton's unique perspective on designing games that keep players coming back for more.

Introduction
Where to find material
Why Im here
How I started
Definitions
The 10000 Foot View
Peter Jackson
What are you doing
Human Needs
Different Game Types
Peoples Choice
Skill
Friendship
Flow State
Game Context
Simple Hot and Deep
The Minimum
CoEvolve
Multiplayer
Marketing
Simple
Consistency
Learning Rate
Forward Momentum
Know Your Goal
Cut Fun