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Stanford Seminar - How a Facebook Designer Thinks - Julie Zhuo

Offered By: Stanford University via YouTube

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User Experience Courses Product Design Courses User Engagement Courses

Course Description

Overview

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Explore a Stanford seminar featuring Julie Zhuo, Facebook's vice president of product design, as she delves into the thought process behind developing new features. Learn how to identify and solve real user problems by focusing on three key questions: What people problem are we solving? How do we know it's a real problem? And how will we measure success? Gain insights into Facebook's design philosophy, including discussions on the absence of a dislike button, the development of reactions, and the importance of user engagement. Discover practical advice for aspiring designers and product developers, and hear Zhuo's perspectives on technology's impact on society, democracy in tech, and the future of virtual reality. Benefit from Zhuo's extensive experience in designing some of the world's most widely-used features, including the news feed, like button, and user profiles.

Syllabus

Intro
Why dont you have a dislike button
People problem statements
How do we know
Groups
Discover
Problem
Solution
Measurable
Success
Engagement
Reactions
Usage
Experience
Recap
Is Facebook bad for people
Favorite product
Democracy in tech
Virtual Reality
Examples of Problems
Practical Advice


Taught by

Stanford Online

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