Stanford Seminar - DeNA- Its Evolutionary History and Challenge to the Global Mobile Game Market

Explore the evolutionary history and global expansion of DeNA, a major player in the mobile game market, in this Stanford seminar featuring Dai Watanabe of DeNA West. Gain insights into the company's growth trajectory, business pivoting strategies, and development of social games. Discover how DeNA expanded to Western markets and learn about its unique company culture. Examine new services like Showroom and Manga Box, as well as DeNA's ventures into education. Understand the challenges faced in the global mobile game market and how DeNA optimizes its business. Delve into employment structures and decision-making processes within the company. This lecture is part of a series exploring entrepreneurship patterns and challenges in Asia, presented by the US-Japan Technology Management Center and the US-Asia Technology Management Center at Stanford University.

Introduction
Who I am
How we have grown
Business pivoting
Development of social games
Expansion to the West
Company Culture
DeNA Culture
New Services
Showroom
Manga Box
Education
Conclusion
Interview
Questions
How do you optimize your business
What did you decide to do
Employment structure