Higher Ed Rebrand or Revamp: Pushing the Envelope Within Your Design

Explore strategies for rebranding or revamping higher education websites in this 46-minute sponsor session by Evolving Web. Dive into real-world examples, including the Georgia Tech Library project, and learn how to leverage components, highlight events, and optimize content governance. Discover techniques for improving content accessibility, developing brand tone and voice, and maximizing the potential of your WYSIWYG editor. Gain insights on implementing effective CTAs, utilizing cards, and investing in content improvement. Conclude with a case study on Princeton's rebranding efforts and engage in thought-provoking ideas for your institution's digital presence.

Intro
Rebrand or Revamp
Higher Ed Examples
Georgia Tech Library
Evolving Web
Post Launch
Thinking Ahead
Experiment with Components
Leveraging Components
Highlighting Events
Getting More Mileage Out of Your Wizzywig Editor
CTAs
Cards
Content Governance
Content Improvement
Content Investment
Content Accessibility
Brand
Tone Voice
Rebrand
Princeton
Food for Thought
Ideas
Questions