Social Media Marketing
Offered By: Great Learning via YouTube
Course Description
Overview
Discover the fundamentals and strategies of social media marketing in this comprehensive video tutorial. Learn about the five pillars of social media marketing, including strategy, planning and publishing, monitoring, analytics, and advertising. Explore effective strategies such as creating personalized experiences, building community engagement, employing brand advocates, implementing cross-channel campaigns, storytelling, and utilizing chatbots. Gain insights into how social media platforms can be leveraged for business growth, value creation, and audience connection. Master the art of social media marketing to enhance your digital presence and drive results across various platforms.
Syllabus
Introduction.
What is Social Media Marketing.
5 pillars of Social Media Marketing.
Strategy.
Planning and publishing.
Monitoring.
Analytics.
Advertising.
Social Media Marketing strategies.
Create a personalized experience.
Build a community for your audience.
Employ brand advocates.
Cross channel campaigns.
Storytelling session.
Employ chatbots.
Summary.
Taught by
Great Learning
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