Situation Normal, Everything Must Change

Explore the concept of change in competitive business environments through this 44-minute conference talk by Simon Wardley at GOTO Accelerate 2016. Delve into topics such as strategy development, business abstractions, and innovation diffusion. Learn how to create and utilize Wardley Maps for strategic planning and prediction. Examine case studies including the first Platform as a Service and Cloud Foundry. Gain insights on understanding your business landscape, developing effective strategies, and adapting to constant change. Discover the importance of mapping in business strategy and how it differs from traditional diagrams. Acquire practical knowledge on creating your own strategic maps and applying them to real-world business scenarios.

Intro
Landscape
Chess
Thermopyle
Chess vs Alchemy
Strategy documents
Business level abstractions
Strategy vs execution
How come we are successful
Maps vs Diagrams
How to create a map
Diffusion of innovation
Predicting innovation
Causation
Creating a Map
Doctrine
Strategy Cycle
First Platform as a Service
Cloud Foundry
Ubuntu Super
Summary
Understand your environment
Question