Shifting Focus from Conversion to Retention - Sustainable Growth Strategies

Explore a 39-minute conference talk that delves into Blinkist's strategic shift from conversion-driven metrics to a holistic approach emphasizing engagement, retention, and renewal. Learn about their experimental soft paywall, key lessons learned, and the importance of measuring twice before implementing changes. Discover how Blinkist redefined success metrics, prioritized quality, and restructured their organization to support this new focus. Gain insights into their product development process, including how ideas are generated and validated. Understand the impact of this shift on the product team and the valuable lessons they've learned along the way. Perfect for mobile product managers, growth hackers, and anyone interested in sustainable user engagement strategies in the digital product space.

What is Blink
The soft paywall experiment
The 4 lessons
Measure once cut twice
Conversion vs Retention
Retention
New metrics
Think big
Feedback is a gift
Quality priority
Organizational changes
QA
Northstar KPI
Making a product change
Where do ideas come from
What have people learned
How the product team changed