Sharing on Mobile: Driving App Discovery with Facebook - Mobile Developer Day 2013

Discover how to boost your mobile app's visibility on Facebook by integrating Share Dialogs and Open Graph. Learn about the anatomy of a story, key features of the Share Dialog, and its easy integration process. Explore how apps like 4 Pics 1 Word utilize the Share Dialog without requiring login. Gain insights on enhancing user experience through location and friend tags, app attribution, and rich Open Graph stories. Examine Pinterest's implementation of the Share Dialog and learn practical tips for configuring app links, using deep linking, sharing photos from device's photo roll, and creating engaging stories with Open Graph. Understand the importance of using Insights to track metrics such as impressions and referral clicks. Finally, learn about fallback options when Facebook is not installed on a device.

Intro
Sharing and Login are core platform products
Anatomy of a story
Share Dialog is the easiest and best way to share
Share Dialog: Key Features
Easy to integrate - a couple lines of code
Sharing doesn't require Login 4 Pics 1 Word does not use Login and allows users to post to Facebook with the Share Dialog
3. Location and friend tags, app attribution App attribution
Support for rich Open Graph stories
Example 1: Pinterest's Share Dialog User Experience
Leading apps already use the Share Dialog
Configure
Handle app links On iOS
Open Share Dialog
Use large images whenever possible
Tip 2: Use deep linking
Share Photos from the device's photo roll
Tip 4: Make stories more engaging with Open Graph
Use Insights to track your metrics Track impressions, referral clicks, etc
Fallback on Feed Dialog if Facebook is installed