YoVDO

Selling the Brand Inside - Transferring Brand Values to Employees

Offered By: Web Summit via YouTube

Tags

Brand Communication Courses Employee Engagement Courses B2B Marketing Courses Corporate Culture Courses

Course Description

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
Explore how Chief Marketing Officers from leading tech companies transfer brand values to employees in this insightful Web Summit talk. Discover strategies for rewriting brand narratives, harnessing employee passion, embracing diversity of thought, and navigating B2B marketing challenges. Gain valuable insights into internal brand communication and learn how to effectively align your workforce with your company's global brand message.

Syllabus

Intro
Rewriting the brand narrative
Using the employees passions
Diversity of thought
B2B marketing


Taught by

Web Summit

Related Courses

Grow to Greatness: Smart Growth for Private Businesses, Part II
University of Virginia via Coursera Storytelling des managers
IONIS Brand Management: Aligning Business, Brand and Behaviour
University of London International Programmes via Coursera Types of Conflict
University of California, Irvine via Coursera Managing a Multigenerational and Diverse Workforce
IEEE via edX