Scaling Mobile Development at Twitter - Mobile at Scale

Learn how Twitter scales its mobile development process from Jeremy Gordon, Twitter's Director of Mobile, in this 46-minute talk. Discover the challenges and successes of scaling mobile engineering, including hiring practices, training methods, and rapid iteration while maintaining quality. Explore topics such as service-oriented architecture, company education, culture shifts, experimentation, lean startup principles, and logistical issues. Gain insights into recruiting mobile engineers, code reviews, feature switching, and automation testing. Understand how Twitter tackles challenges like right-to-left rendering and device lab management. Benefit from Gordon's experience in overcoming fear and implementing effective mobile development strategies at scale.

Intro
What is Mobile at Twitter
ServiceOriented Architecture
Getting the Company Educated
Culture Shift
Network Effect
Experimentation
Lean Startup
Logistical Issues
Recruiting Mobile Engineers
Code Reviews
Logistics
Feature Switching
Slice and Dice
Photo Filters
RighttoLeft Rendering
Fear
Challenge
Automation Testing
What has this done
Device Lab
Questions