Scaling Happiness - Lessons on Long-Term User Engagement

Discover strategies for fostering long-term user engagement in this 28-minute conference talk from Android Developers' Sustainable Growth Day '19. Learn how MyFitnessPal, now part of Under Armour Connected Fitness, built and nurtured a thriving community that transformed millions of lives. Explore key principles such as understanding user motivations, amplifying user voices, building trust, and maintaining a positive atmosphere. Gain insights on creating effective community guidelines and leveraging user stories for growth. Apply these lessons to design and scale your own engaged community as a catalyst for sustainable growth in your mobile app or platform.

Introduction
Why do people come to My Fitness Pal
How to keep the community thriving
Let your users tell the story
Find ways to amplify their voices
Build trust with your users
Keep it light
Community Guidelines