Running Tests in Mobile Games More Efficiently - Insights from SuperScale and Traplight

Discover efficient game testing strategies in this 29-minute conference talk from Android Developers' Playtime 2019 event. Learn from industry experts Ignacio Monereo (Google Play), Ivan Trancik (SuperScale), and Riku Rakkola (Traplight) as they share their experiences and methodologies for prioritizing and implementing effective test pipelines. Gain insights on improving test efficacy across technical aspects, game mechanics, and monetization. Explore topics such as engagement, LTV curves, monetization changes, execution, and results analysis to enhance your game development process and make data-driven decisions.

Intro
Ivan
Teaser
Engagement
LTV Curve
Monetization Change
Execution
Results
Summary