Run Circles, Not Relays

Explore the benefits of integrated teams in software development through this insightful conference talk from GOTO Chicago 2023. Learn how cross-functional collaboration between engineers, designers, and product managers can decrease risk, improve user experience, and shorten time-to-value cycles. Discover practical advice and real-world examples demonstrating how integrated teams drive successful outcomes through continuous cycles of discovery and delivery. Gain valuable insights into transforming your organization's approach from a relay race to a rugby scrum, with the problem at the center. Understand the positive impact of combining design, code, strategy, and delivery to achieve better results and foster a more collaborative work environment.

Run Circles, Not Relays • Gayle Silverman • GOTO 2023