Malvertizing Like a Pro

Explore malvertising techniques and strategies in this comprehensive conference talk from BSides Augusta 2015. Delve into malware trends, advertising fundamentals, and exploitation methods while learning about cost-per-click models, Google Analytics, and ad injection. Examine systemic problems, targeting strategies, and campaign setup techniques, including building relevant pages, creating taglines, and cloning websites. Gain insights into audience networks, demographics, desktop analytics, and tracking user agents. Understand the impact of malvertising, common mistakes, and industry trivia to enhance your cybersecurity knowledge and awareness.

Introduction
Disclaimer
Overview
Malware Trends
Money
Advertising
Core Fundamentals
Cost Per Click
Google Analytics
Add Injection
Ad Traffic Exploit
Exploit Kits
Why Should I Care
Systemic Problem
Targets
Ozan
Target Selection
Schedule
Operating System
Power View
Hacking Team
Offensive Targeting
Traditional Targeting Methods
Fishing
Social Engineering
Search Engine Optimization
Campaign Setup
Building a Relevant Page
Creating a Tagline
Creating a Clone Website
Legitimate Data
Image
Tagline
Audience Network
Second Ad
Demographics
Desktop newsfeed
Desktop analytics
Tracking user agents
Website vs Post
Service Provider
Impact
Mistakes
Trivia