Malvertizing Like a Pro

Explore the world of malvertising in this 49-minute conference talk from BSides Augusta 2015. Dive into current malware trends, financial implications, and core fundamentals of malicious advertising. Learn about big data analytics, real-world malvertising examples, and defensive strategies for blue teams. Examine systematic problems, reach calculation methods, and the power of big data targeting. Discover offensive targeting techniques, analytics setup, and configuration processes. Analyze demographic data, geographical targeting, and major findings in the field. Gain valuable insights and lessons learned from this comprehensive exploration of professional malvertising techniques.

Introduction
Warning!
Overview
Current Malware Trends
Talking money
Core Fundamentals Cont.
Big Data Analytics
Malvertizing in the Wild
Blue Team / Defenders
Systematic problem
Calculating Reach
Power of Big Data Targeting
Offensive Targeting
Setup Analytics
Build out Config
AD #2 Demographics
Drilling Down on Geo
Major Findings
Lessons Leamed