The Power and Beauty of Organic Design

Explore the innovative world of organic design through this TED talk by renowned designer Ross Lovegrove. Discover his philosophy of fat-free design and gain insights into extraordinary products like the Ty Nant water bottle and the Go chair. Delve into topics such as DNA design, digital design, biopolymers, and the future of automotive design. Follow Lovegrove's journey from his love of form to his current work, including the development of magnesium and polymer chairs, and the Killarney process. Conclude with a tour of Lovegrove's studio, showcasing his unique approach to merging technology, aesthetics, and nature in his creations.

Introduction
Love of form
DNA design
Digital design
Biopolymers
Magnesium chair
Polymer chair
The Killarney process
Current work
The future car
Studio tour