Sweat the Small Stuff

Discover how simple solutions can often outperform flashy, expensive fixes in this engaging 17-minute TED talk. Explore the power of behavioral economics through hilarious examples as advertising expert Rory Sutherland challenges the notion that big problems always require grand solutions. Learn to appreciate the impact of small, often overlooked details in problem-solving and gain insights into innovative approaches that can lead to more effective and efficient outcomes in various fields.

Rory Sutherland: Sweat the small stuff