Rooted in Acceptance - Deconstructing Black Beauty Standards

Explore a powerful TEDx talk by Ameenah Shaw, a veteran hairdresser with over 20 years of experience, as she delves into the complex relationship between black women and their hair. Examine the deep-rooted societal biases affecting black women's self-perception, illustrated through the touching story of Ariana, a young girl struggling with her identity amidst restrictive beauty standards. Trace the historical origins of these damaging narratives back to the era of slavery, uncovering how discriminatory language and societal norms have been used to control and distort black women's natural beauty. Learn about Ameenah's mission to foster self-acceptance, self-love, and self-validation, as she advocates for a more profound understanding of the historical pain embedded in society's beauty standards. Discover how Ameenah, as a TV presenter and founder of NHT London, combines her nurturing nature and creative skills to help women improve their relationship with their hair through natural hair care products, educational workshops, and programs. Gain insights into her holistic approach to haircare, which aims to empower women to challenge their perceptions and beliefs surrounding beauty while addressing unconscious negative self-talk.

Rooted In Acceptance; Deconstructing Black Beauty Standards | Ameenah Shaw | TEDxBethnal Green Road