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Rethinking the World of Media - The Future of Legacy Brands in Digital

Offered By: The Aspen Institute via YouTube

Tags

Digital Transformation Courses Television Courses Consumer Behavior Courses Publishing Courses

Course Description

Overview

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Explore the rapidly evolving landscape of media in this 30-minute conference talk from The Aspen Institute. Delve into the challenges faced by legacy media brands as they navigate the digital age, examining strategies for maintaining brand integrity while adapting to fragmented audiences. Gain insights from industry leaders in television and publishing as they discuss the future of media and its impact on consumers. Discover how traditional media outlets are reinventing themselves to stay relevant and learn about emerging trends shaping the industry's future.

Syllabus

Rethinking the World of Media


Taught by

The Aspen Institute

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